Your Team Can’t Execute What They Don’t Understand

If your team isn’t aligned, nothing moves properly.

They miss targets, avoid ownership, and rely on you to hold it all together.

You’re not failing as a leader you just don’t have a system that create clarity, buy-in, and rhythm across the business.

At Summit Sales Solutions, we run practical, high-impact workshops that align your strategy with your culture so execution sticks.

When Teams Lack Clarity...

  • Sales becomes inconsistent

  • People operate in silos

  • Culture starts to fray

  • Good staff lose energy (or leave)

  • You become the bottleneck

And strategy becomes just another deck no one uses.

When Teams Are Aligned...

  • Everyone knows what matters most

  • Execution becomes easier

  • Culture strengthens

  • Growth feels steady not stressful

Our workshops are designed to create that alignment. Fast.

Meet Your Guide

George Azzam has spent 25+ years leading sales teams, scaling national operations, and turning around underperforming businesses - including during COVID.

Now he helps other business leaders install the strategy, rhythm, and culture their team needs to execute with confidence.

What We Help You Build

We don’t run feel-good sessions. We help you fix what’s broken underneath.

Here’s what we focus on.

Cultural Alignment Workshop

What it solves: Confused roles. Silos. Weak team rhythm.

  • Clarify what your business stands for

  • Align your culture with your strategic goals

  • Create real buy-in across the team

  • Build habits that stick

Value Proposition & Sales Messaging

What it solves: Culture drift. Lack of collaboration.

  • Define what strong teamwork looks like in your business

  • Build shared language for accountability and communication

  • Celebrate the right behaviors, consistently

Strategy to Execution Planning

What it solves: Great ideas that never land.

  • Define your direction clearly

  • Build a 90-day execution plan with role-based accountability

  • Create a weekly rhythm to drive momentum

How to Be a Great Teammate

What it solves: Culture drift. Lack of collaboration.

  • Define what strong teamwork looks like in your business

  • Build shared language for accountability and communication

  • Celebrate the right behaviors, consistently

Communication Rhythm Workshop

What it solves: Missed updates. Misalignment. Bottlenecks.

  • Design your communication cadence: meetings, check-ins, pipeline reviews

  • Share wins, flag issues, and build confidence in the plan

  • Create visibility across teams without adding overhead

Not Seeing Exactly What You need

Let's Chat and tailor a specific program that works for you and your team.

  • Identify the number one problem you want to solve

  • Create a specific program, tailored for your team

How It Works

1. Book a Discovery Call

We’ll learn where your team is stuck and recommend the right sessions.

2. Align Your Team

We facilitate custom-fit workshops that build clarity, buy-in, and structure.

3. Execute With Confidence

You’ll leave with a plan, team rhythm, and a culture that drives performance.

These Workshops Are Perfect For...

CEOs and Sales Leaders frustrated by poor execution

Teams that are working hard, but not together

Founders who want to grow without losing their culture

Salespeople who need clearer direction and better messaging

In These WORKSHOP, We Cover

  • Align culture with strategy – create clarity, buy-in, and habits that stick

  • Sharpen your value & messaging – craft a sales story that resonates and converts

  • Turn strategy into execution – build plans and weekly rhythms that deliver results

  • Strengthen teamwork & communication – foster accountability, collaboration, and simple cadences

  • Tailor solutions to your needs – design a program that solves your biggest roadblocks

This Is the Foundation You’ve Been Missing

You already have the people. You already have the product.

Now it’s time to give them the clarity, rhythm, and leadership to execute.

Let’s design a workshop experience that transforms your team and fuels your next phase of growth.

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