You Don’t Need Another Advisor.
You Need a Builder Who Leads From Within.
When sales underperforms, it’s rarely because the team isn’t trying
it’s because the system doesn’t support the outcome.
That’s where George comes in.
Meet George Azzam
If you’re here, chances are sales feels heavier than it should.
Your CRM’s not telling the full story
Your pipeline’s slowing down
And you’re stuck managing chaos instead of driving growth
George has been there and led through it.
With 25+ years leading high-performing teams, scaling national operations, and navigating complex B2B and B2C sales, George brings a rare mix of strategic clarity, operational discipline, and heart-led leadership.
He’s rebuilt pipelines mid-crisis.
He’s led sales turnarounds in highly competitive markets.
And he’s helped growth-stage businesses install the structure and rhythm needed to scale without burning out the team
Not Just Advice, Ownership
George created Summit Sales Solutions for one reason
To close the gap between knowing what to do… and actually getting it done.
Most advisors will give you a plan.
Some might even coach your team.
George builds the system with you
He installs structure your team can follow.
He drives the rhythm that keeps deals moving.
And he leads with a level of care, clarity, and commitment that’s hard to find.
A Partner Who Gets It And Gets It Done
When you work with Summit, you don’t just get George’s experience you get:
A proven framework tailored to your business
A trained support team to drive daily execution
A guide who leads alongside you, not from the sidelines
Because this isn’t about another round of motivational sessions. It’s about finally building a sales engine that works, and lasts.
“George doesn’t just give advice — he gets in the trenches, drives results, and makes sales feel structured again.”
Ready for a Sales Partner Who Leads With You?
Let’s map out your growth plan, and build the system to support it.
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